Kashmir is no Iran

As I hear non-stop news about the protests in Iran and the views of the US senators and congressmen and women on those protests, I wonder how Iranians managed to attract so much International attention.
On June 12th, Ahmedinijad was reelected as the president of Iran after a landslide victory. Soon after the results were declared the defeated candidates led by Mousavi alleged voting fraud and a stolen election. The supporters of Mousavi started street protests to have the elections annulled. The protests are going on as I write this post.
The coverage that these protests are getting is unprecendented. A few days of street protests in Iran against what the protestors call a rigged presidential election, has garnered tremendous support from the west and the western media. The news channels primarily show amateur videos and analysts present their opinions on these human rights violations. While I am against any human rights violation I can't understand why the media and the elected represntatives of the western governments are so vocal this time. Some of you who are reading this might be wondering my inability to comprehend this response when it seems a morally upright reaction. The reason is I don't believe it is only about human rights, I hope I am wrong.
My reaction is based on the response (or lack thereof) of all these governments on the human rights violations elsewhere, particularly Kashmir. Kashmir has been seeing such protests and the brutality of the security forces for the past 20 years and not an eyelid has batted. We have not seen even a millionth part of the response shown by the world for the developments in Iran, when we consider Kashmir. Tens of thousands of people have been killed, thousands of young men have disappeared, there are tens of thousands of orphans and widows, hundreds of women have been raped, but nobody outside of Kashmir seems to notice anything.
I am not sure what it takes to receive the world's attention because if it was the human rights violation Kashmir should have been a headline for the past 20 years. So what is it? Anybody out there, with an answer?